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About Organization

As Seoul’s first municipal arboretum, Seoul Pureun Arboretum was transformed from an unused open space into an eco-friendly, clean arboretum. It was designated as Seoul’s first public arboretum in 2018.
It collects, propagates, and preserves plant genetic resources. Visitors can see a variety of rare plants in the Hangdong Reservoir and 20 themed gardens.
The arboretum is a valuable resource that all of us must protect and cultivate, and is a living cultural heritage to be passed on to future generations. Seoul Pureun Arboretum serves as a place for ecological learning through themed gardens such as the Five-Color Garden, Wildflower Garden, and Children’s Garden, as well as educational content and gardening programs at the Information Center and Forest Learning Center.

Overview

  • Misson

    The arboretum aims to become the center of garden culture through the establishment of sustainable networks with the local community.

  • 20 Display Gardens

    Seoul Pureun Arboretum features themed gardens including the Five-Color Garden, Wildflower Garden, Hydrangea Garden, Coniferous Garden, Broadleaf Garden, Bulb Garden, Stream Garden, Wetland Garden, Perennial Garden, Rose Garden, and Children’s Garden, reflecting a wide range of ages and interests.

  • KB Forest Learning Center (Exhibition Greenhouse)

    Established through a donation from the KB Financial Group, the Forest Learning Center combines an educational space dedicated to plant education and a crescent-shaped exhibition space. It is designed to conserve energy by utilizing the terrain and facing south. The center exhibits useful resource plants from around the world, enhancing understanding of exotic flora. The exhibition area is a multi-purpose space showcasing the characteristic plants of various countries.
    Operating HoursSummer Season 09:00~18:00(April–November), Winter Season 09:00~17:00(November–March)

  • Hangdong Reservoir

    A former rice paddy and field with poor drainage, the reservoir now has perforated pipes installed throughout the arboretum to improve drainage and aeration. Water collected in these pipes flows into the Hangdong Reservoir. Parking lots and lawns are designed as rain gardens, allowing water to infiltrate and to be filtered slowly. These areas also help regulate water flow during rain, create beautiful landscapes, and serve as ecological habitats.

BI Introduction

푸른수목원 BI
DESIGN CONCEPT The BI combines the text “푸른수목원 (Purun Sumogwon)” and a tree image for a simple, modern design. The green color represents the arboretum space, and the central character “수 (Su)” visually conveys the image of a forest. The elongated typeface reflects the spatial sense created by the towering trees.

Wordmark

푸른수목원 Wordmark

Wordmark

The wordmark is the most important element representing Seoul Pureun Arboretum. It must be used consistently, and all reproductions should be scaled using AI data.

푸른수목원 로고 A 타입과 B타입

Signature

The signature combines the wordmark and the English official name in proper proportion. Appropriate combinations may be selected according to the application. All reproductions should follow the AI data for scaling. The official English name is “SEOUL PUREUN ARBORETUM,” with “SEOUL” displayed only in the English signature.

Emblem

푸른수목원 Emblem

The emblem communicates the unique value of Seoul Pureun Arboretum and maximizes communication effectiveness. It is used for certificates, plaques, and other important documents. When applying it, select the most effective version provided.

Symbol Mark

푸른수목원 Symbol Mark

Wordmark

Along with the wordmark, the symbol mark is the most important element representing Seoul Pureun Arboretum; thus requiring strict management for consistent use. All originals must be scaled using the provided AI data.

푸른수목원 Symbol Mark Vertical Combination Horizontal Combination

Signature

The signature combines the symbol mark and the logotype in an appropriate proportion, allowing users to select and utilize the combination that suits the application situation. All originals must be scaled using the provided AI data.